OPTIMIZE USER RESEARCH

Research made simplistic for complex problems to enhance a product design worth investing in

Hi there!

My name is Jacqulyn Washington

As a data-driven professional with 8+ years of experience in leading end-to-end research studies in B2B, B2C, and non-profits environments across a four-phase development cycle, I thrive in creating research-led-scalable systems where I utilize adaptive techniques and technology to transform product development and enhance decision-making systems.

About Me

I can help with the following services

E-COMMERCE

I design comprehensive UX research processes to create "State of the Art" informed experiences to support the design of frictionless e-commerce designs and workflows.

FINTECH

I conduct scalable and reliable in-depth research to define your customers' persona, needs, desires, and behavioral patterns. I provide key insights to guide your customers' financial well-being.

HARDWARE

Through longitudinal studies, I have provided and improved requirements and experiences across various product designs. I produced high-quality deliverables through detailed interaction specs and design thinking.

Take a Look at a Few Case Studies

Competitors were accelerating in the market of a $270 million untapped segment. The objective was to increase sales and shares within that particular segment through a non-existent self-serving portal.

ECOMMERCE

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During the pandemic, there was an urgent financial need, loans were rejected from traditional banks. I developed an impact-financial tool to explore the relationship between impact and risk-adjusted financial return for applicants.

FINTECH

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I assessed new opportunities to innovate and expand financial products and tools that scaled small businesses that were widely under-resourced.

FINTECH

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There was a decrease in sales across various devices and the team needed to launch some latest features across. To increase sales, improve customer experience, and optimize hardware devices, I researched the user's end-to-end purchasing experience.

HARDWARE

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A funder, The Tipping Point Fund, sought my team and me out for an opportunity to advance policy ideas to mobilize private capital for the public good to create and amplify tools and policies needed to scale the impact investing market for Community Development Financial Institutions.

IMPACT INVESTING POLICY RESEARCH

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Client Testimonials

Yonder N., WA

"Jacqulyn's appetite for knowledge can be described as infectious! As she learns, grows, evolves, and shares her knowledge with others, she strives to inspire them to do the same. Dedication to her craft seems to come naturally and her presence provides comfort and support. [...] Projects that had been delayed were pushed forward once she joined and continued to evolve at an impressive rate."

Get in Touch

Sacramento, CA 95834

Email me via

jacqulyndw@gmail.com